Monday, September 21, 2009

The story of the Clif Bar...

Imagine waking up one morning in your tiny apartment somewhere in Canada (actually you're living in your parents garage, sorry!), packing a water bottle and a few energy bars into a bag, grabbing your bicycle and heading out for a 175 mile bike ride with your best friend. After a few hours your stomach starts to rumble and you start nibbling away at those energy bars you cleverly bought with. You eat and you eat but your body just isn't satisfied - you're still hungry, still lacking nutrients to get you through the rest of the ride, and worst of all you're left with a horrible after taste in your mouth that you just can't stomach another bite. Then it dawns on you 'I could make a better bar than this'. For the rest of the ride you ponder over your quest to make the ultimate energy bar. You end up spending every free moment you have experimenting in the kitchen with your patient mother, and two years later you have it... You've finally perfected a great tasting, organic, nutrient rich, appetite-filling energy bar (did I mention it tastes delicious).

Nineteen years later, the founder and owner of Clif Bar & Company, you find your products hitting the shores of South Africa, quite an accomplishment for someone who lived in a garage!! (I'm sure you’d living much more comfortably now!)

Wellness Warehouse now has these delicious, organic bars in store just for you! Look out for these bars and other organic treats when you are next in store. It’s not everyday that you find great tasting ‘health’ bars which are genuinely healthy and certified organic. There’s a Clif Bar for everyone and for every occasion: We have the shot Blocks to provide energy to the performance athletes; the Clif Mojo for an alternative trail mix; the Luna bars and cookies especially formulated for women to provide them with energy and support them through the day; the Z bars for kids to provide them with great tasting nutrition while they play and grow; the Builder’s Bars to provide 20g of soy and nut proteins for those gym fanatics who need to rebuild and recover muscle mass; the Nectar bars for those who want to make sure they are getting their daily fruit and nut servings in each day; the Raw Revolution bars to satisfy those choosing to follow a more raw-food diet these bars are made up of raw organic live food (and they taste good); and lastly we have the Clif Bar, the original nutritious, energy bar, for everyone!

Try them, your body will thank you!

1 comment:

  1. I love Cliff bars. My favourite is the chocolate brownie one. yummy.

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